Edoya “Kawadamashii” Restock (LSW)

Waikiki

April 18, 2016

We’ve just received another shipment of Edoya horse, sheep, and suede brushes.

In this day of mass production and automation, when a company perseveres in tradition and quality, it truly is a breath of fresh air. Founded in 1718 during Japan’s Edo Period, Edoya started as a hand made paint brush manufacturer in Nihonbashi, Tokyo. Almost 300 years later, Edoya continues to methodically produce 100% hand made brushes to a civilization dependent on efficiency and mass production.

There are no machines in their workshop, only weathered hands with years of experience. Each brush is hand planted and hand cut with precision, calculating the length and amount of bristles, the same way it was done decades ago. It is this attention to detail and quality that maintains value, even when cheap alternatives are abundant.

(Horse $85.00, Sheep $95.00, Suede $65.00)

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